Check historical price trends and seasonality for Hershey Company (The) (HSY).
Hershey Company (The) (HSY) average YTD return over the past 10 years is +8.63%.
Over the past 10 years, the return for the specified period (Jan 16 for 30 days) is +0.57%.
3 wins 2 losses with a win rate of 60.00%.
1) Overview:
The Hershey Company exhibits a distinct seasonal pattern over the past 10 years. The stock tends to decline in early January, reaching a low around January 27 with an average decrease of -2.1%. A strong bullish phase then begins, extending through the summer months and culminating around August 19, showing an impressive average gain of +11.4%. The stock then consolidates through the fall before experiencing another bullish phase into the end of the year, peaking on December 31 with an average increase of +8.6%.
2) Buy-the-dip points:
The most prominent buy-the-dip opportunity appears in January, particularly around January 27, where the stock experiences an average dip of -2.1%. This pullback is likely due to profit-taking after the holiday season. The stock tends to rebound strongly starting in February and continuing through the spring. Another potential, albeit less pronounced, pullback occurs in late August/early September after the summer peak, offering a secondary entry point before the year-end rally.
3) Summary:
Based on the 10-year average seasonality, a strategic approach to investing in The Hershey Company would involve accumulating shares during the weakness in late January. This capitalizes on the dip before the subsequent bullish trend that typically unfolds through the spring and summer. Investors should also consider the late summer pullback as another opportunity to add to their positions before the final year-end rally.
| Year | Start Date | Start Price | End Date | End Price | Return | Rate (%) |
|---|---|---|---|---|---|---|
| 2025 | 2025-01-16 | 154.0200 | 2025-02-14 | 157.8800 | 3.8600 | 2.51 |
| 2024 | 2024-01-16 | 191.5300 | 2024-02-14 | 191.2500 | -0.2800 | -0.15 |
| 2020 | 2020-01-16 | 148.9700 | 2020-02-14 | 160.3400 | 11.3700 | 7.63 |
| 2019 | 2019-01-16 | 106.7000 | 2019-02-14 | 108.2000 | 1.5000 | 1.41 |
| 2018 | 2018-01-16 | 108.2900 | 2018-02-14 | 99.0200 | -9.2700 | -8.56 |
| Avg | 141.9020 | 143.3380 | 1.44 | 0.57 |
| Day \ Month | Jan Total -1.11% | Feb Total +1.21% | Mar Total +2.97% | Apr Total +1.53% | May Total +0.54% | Jun Total +1.02% | Jul Total +4.64% | Aug Total -1.32% | Sep Total -1.63% | Oct Total -1.11% | Nov Total +1.89% | Dec Total +1.12% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 Avg +0.08% | 0.00% | -0.42% | +0.45% | +0.27% | -0.21% | 0.00% | +0.68% | +0.18% | +0.13% | +0.19% | -0.19% | -0.13% |
| 2 Avg +0.13% | -0.22% | +0.63% | +0.95% | -0.02% | -0.71% | +0.16% | +0.24% | +0.27% | 0.00% | -0.04% | +0.10% | +0.25% |
| 3 Avg +0.10% | -0.04% | +0.23% | +0.42% | +0.36% | +0.20% | -0.02% | +0.13% | -0.08% | +0.17% | +0.23% | -0.62% | +0.23% |
| 4 Avg +0.06% | -0.31% | -0.29% | +0.33% | -0.18% | +0.37% | +0.25% | 0.00% | -0.35% | +0.32% | +0.43% | -0.15% | +0.24% |
| 5 Avg +0.02% | -0.11% | -0.34% | +0.56% | 0.00% | +0.26% | +0.18% | -0.09% | -0.37% | -0.12% | +0.22% | +0.44% | -0.34% |
| 6 Avg +0.20% | +0.05% | +0.79% | +0.32% | +0.36% | +0.39% | -0.09% | +0.03% | +0.42% | +0.11% | -0.12% | -0.04% | +0.22% |
| 7 Avg 0.00% | -0.39% | +0.04% | +0.18% | -0.03% | -0.05% | -0.07% | -0.19% | +0.09% | +0.06% | -0.15% | +0.34% | +0.12% |
| 8 Avg +0.07% | +0.25% | +0.86% | -0.30% | +0.06% | +0.41% | 0.00% | -0.31% | -0.39% | -0.13% | +0.14% | +0.30% | -0.04% |
| 9 Avg +0.06% | -0.05% | -0.18% | -0.19% | +0.41% | +0.04% | +0.39% | -0.83% | +0.11% | -0.08% | -0.18% | +0.14% | +1.11% |
| 10 Avg -0.02% | -0.47% | +0.16% | +0.31% | -0.62% | +0.58% | +0.17% | +0.26% | +0.04% | -0.48% | +0.10% | -0.02% | -0.27% |
| 11 Avg -0.20% | -0.19% | +0.28% | -0.48% | +0.02% | -0.16% | -0.42% | -0.15% | -0.65% | -0.01% | -0.38% | +0.14% | -0.41% |
| 12 Avg -0.03% | -0.06% | +0.22% | -1.67% | -0.09% | -0.26% | +0.21% | -0.09% | +0.11% | +0.10% | +0.19% | +0.53% | +0.47% |
| 13 Avg +0.15% | +0.09% | +0.34% | +0.77% | -0.22% | +0.26% | -0.62% | -0.07% | +0.38% | -0.23% | +0.34% | +0.56% | +0.24% |
| 14 Avg -0.03% | -0.14% | -0.56% | -0.09% | +0.45% | -0.21% | +0.29% | +0.38% | +0.01% | -0.15% | +0.03% | +0.14% | -0.47% |
| 15 Avg +0.03% | -0.17% | +0.31% | +0.24% | -0.18% | -0.11% | +0.26% | +0.28% | +0.13% | +0.09% | -0.09% | -0.80% | +0.35% |
| 16 Avg -0.03% | +0.04% | -0.22% | -1.06% | +0.12% | +0.06% | -0.25% | +0.37% | -0.11% | +0.29% | -0.14% | +0.66% | -0.08% |
| 17 Avg +0.20% | +0.22% | +0.29% | +1.05% | +0.30% | -0.36% | -0.10% | +1.35% | +0.55% | -0.31% | +0.15% | -0.19% | -0.53% |
| 18 Avg -0.30% | -0.51% | +0.32% | -1.64% | +0.09% | -0.68% | -0.34% | -0.36% | -0.05% | -0.37% | -0.01% | +0.23% | -0.34% |
| 19 Avg +0.04% | +0.26% | -0.10% | +0.34% | -0.17% | -0.21% | -0.18% | -0.03% | +0.55% | -0.16% | -0.08% | -0.15% | +0.34% |
| 20 Avg -0.06% | +0.04% | +0.25% | -0.60% | -0.23% | +0.20% | -0.16% | +0.03% | +0.08% | +0.02% | -0.28% | 0.00% | -0.09% |
| 21 Avg +0.03% | +0.15% | +0.33% | +0.14% | -0.51% | -0.38% | +0.61% | +0.45% | -0.24% | -0.29% | +0.07% | -0.01% | +0.01% |
| 22 Avg -0.02% | -0.21% | -0.35% | -0.26% | +0.09% | +0.25% | +0.11% | +0.47% | -0.24% | +0.14% | -0.40% | +0.13% | +0.09% |
| 23 Avg -0.09% | +0.40% | +0.05% | -0.50% | -0.44% | -0.06% | -0.02% | +0.64% | -0.22% | -0.43% | -0.06% | -0.06% | -0.36% |
| 24 Avg +0.12% | -0.13% | -0.06% | +1.34% | -0.11% | +0.16% | +0.41% | +0.05% | -0.37% | +0.21% | -0.05% | -0.04% | -0.01% |
| 25 Avg +0.05% | -0.48% | +0.40% | +0.06% | +0.65% | -0.01% | +0.02% | +0.76% | +0.05% | -0.48% | -0.56% | +0.16% | 0.00% |
| 26 Avg -0.07% | +0.19% | -0.75% | +1.05% | -0.55% | -0.23% | -0.59% | +0.57% | +0.08% | +0.10% | -0.92% | 0.00% | +0.24% |
| 27 Avg -0.05% | -0.28% | -0.51% | +0.27% | +0.61% | +0.70% | -0.18% | -0.51% | -0.39% | -0.29% | -0.26% | -0.06% | +0.31% |
| 28 Avg +0.06% | +0.33% | -0.53% | +0.34% | +0.34% | -0.06% | -0.72% | +0.29% | -0.05% | +0.15% | +0.52% | +0.13% | 0.00% |
| 29 Avg +0.12% | -0.15% | - | +0.44% | +0.80% | +0.12% | -0.14% | +0.22% | +0.21% | -0.09% | -0.17% | +0.06% | -0.02% |
| 30 Avg +0.24% | +1.10% | - | +0.44% | -0.05% | 0.00% | +1.85% | +0.28% | -1.03% | +0.11% | +0.12% | +0.18% | -0.37% |
| 31 Avg -0.02% | -0.34% | - | -0.26% | - | +0.25% | - | -0.20% | -0.02% | - | +0.06% | - | +0.36% |
| Rank | Stock | Avg Return (%) | Wins | Losses |
|---|
